Optimize OTT Channel Content SEO

You've built your OTT Channel with your amazing content. Now you want to drive traffic to your website to start building your community. Of course, tapping into your social media following is a great place to start. You should also consider optimizing your channel for search engines so that users searching the web can more easily find your content and visit your channel through organic search.

To improve the search engine ranking of your OTT (over-the-top) channel and video content, you can follow these steps:

1. Optimize Video Titles and Descriptions:

   • Use relevant keywords in your titles and descriptions. Keywords drive SEO.
   • Make sure your titles and descriptions are compelling and accurately describe the content.
   • Write detailed descriptions with important keywords, but avoid keyword stuffing.

2. Use Tags and Metadata:

   • Add appropriate tags to your videos to help search engines understand the content.
   • Include relevant metadata, such as categories, genres, and specific details about the content. Complete content and channel information forms in your account as much as you can. 

3. Create High-Quality Thumbnails:

   • Design eye-catching thumbnails and banner images that represent the content and channel well.
   • Thumbnails and other images should be clear, high-resolution, and visually appealing.

4. Promote Engagement:

   • Encourage viewers to like, comment, and share your videos.
   • Higher engagement signals to search engines that your content is valuable.

5. Build a Strong Channel:

   • Consistently upload high-quality content.
   • Create playlists to organize your videos and keep viewers engaged for longer periods.
   • Add fresh content to your OTT Channel site as frequently as possible. 

6. Leverage Social Media and External Platforms:

   • Share your videos or clips on social media platforms to drive traffic. The Endavo platform provides a social share tool to easily create clips to share over your connected social accounts. 
   • Promote and link back to your OTT Channel as much as you can over your social media accounts. 
   • Collaborate with influencers or other channels to expand your reach.
   • Consider paid media over social networks to promote your channel and content. 

7. Optimize Your Website:

   • Consider using your own domain for your channel. Endavo offers a service to redirect your OTT Channel site to your own domain. Contact us for more information. 
   • If you have your own website, embed or link to your OTT Channel videos (add links if your content is behind a paywall or registration) and optimize the site for SEO. Link your OTT Channel to your website. 
   • Consider creating blogs and other editorial content that reference your OTT Channel and content, along with focusing on your keywords. 
   • Use schema markup to help search engines understand your content.

8. Improve Video SEO:

   • Transcribe your videos and include the transcripts in the descriptions or as subtitles.
   • Use closed captions to make your videos more accessible and improve SEO.

9. Monitor and Analyze Performance:

   • Use analytics tools to track the performance of your videos. Endavo provides reporting tools to help you track video performance. 
   • Determine your target keywords for search engines and make sure to use your keywords in your OTT Channel content. Analyze which keywords and types of content are performing best and adjust your strategy accordingly.

10. Submit to Video Search Engines:

    • Submit your channel and videos to video search engines like Google Video and Bing Video.
    • Ensure your sitemap includes your video content.

By implementing these strategies, you can improve the visibility and ranking of your OTT channel and video content in search results.