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Connect Google Analytics Property to Endavo (EMMS) Account

Connect your Google Analytics account and properties to Endavo for deep reporting of audience activity and view analytics on your Endavo account.

💡 IMPORTANT NOTE: Google Analytics will be terminating Universal Analytics (UA) Properties and stop processing data for UA on July 1, 2023. We will be working in early 2023 to transition the Endavo platform to collect data from G4 properties, at which time Endavo accounts will need to set up G4 properties. We will be contacting clients to help during this transition. In the meantime, please continue using UA properties only or please contact our Support team or your Client Success manager. 

Endavo is integrated with Google Analytics and we have built a multi-dimensional reporting dashboard in your account to track platform views, under the Reports tab, that allows you to build/filter specific view reports that fit your needs and goals.

You'll need to activate your Google Analytics account and enter new proprties in your account settings first, then, once properties are added to your Endavo Web App or other Apps, you can access our views reports under the Reports tab. Please note, if no Google Analytics account is activated, you will only have access to basic views reporting generated internally by the platform.

Please follow these instructions carefully to get set up with GA: 

  1. On your Account Settings menu, you can find Google Analytics (Settings > Google Analytics > Add New) to connect your xxx.ottchannel.com Web App (and other apps, if you have an upgraded account) to your Google Analytics account and properties.
  2. You will first need to create a GA account, if you don't have one already, and a Universal Analytics property in your GA account for each app, in order to get the Tracking ID and Views ID required to connect your Web App to GA. Once connected, EMMS will pull GA data for our advanced views reporting. 

    💡 IMPORTANT NOTE: When you add the new property, click Advanced Options to create Universal Analytics property and check "Universal Analytics Only" option. 
    1. If you need help setting up a Google Analytics account or new UA properties, you can find instructions here from Google: 
    2. 💡 IMPORTANT NOTE:  After you set up your Google Property in GA, you will need to add the following email address in Account Users to each new property in order to connect to Endavo correctly (copy and paste the entire email address below): 


💡 When you add this user email, please uncheck "notify by email" and check all            permissions before saving 

Here's a screen capture video to also help guide you through Google Analytics set up: 

HubSpot Video

Add Google Analytics Property to your Web App or other Apps 

Once you create and add a new Universal Analytics property to your Endavo account, you can add that property your respective Endavo Apps at the app level settings 

  1. Go to your App Platform under Apps (Apps > Choose App (Main App default) > SETTINGS. Scroll down to see Google Analytics. 
    Add GA Property to App Settings1

  2. Click Edit Google Analytics
  3. Select the Google Analytics Account/Property name you want to connect with this App, then click Update
    edit GA entry to App

Views Reports Dashboard:

Once you have Google Analytics property added to your Endavo account and connected to an App Platform, you can access our deep views reporting and analytics section under the Reports tab. We built a multi-dimensional reporting tool so you can drill down deep to find the data that you need for your specific OTT business. 

  1. The Reports Dashboard gives you a high-level overview about audience activity on your OTT Channel and apps. You can drill down on any of the data shown on the dashboard to go deeper and filter by clicking Full Report
    Reports Dashboard
  2. Click on Reports > Views to build your own custom reports. 
  3. On the left, you'll find a Report By dropdown to select report type. This is the primary dimension for building your report.
  4. From there, click on the Search dropdown, to select many filters to get down to the data you're looking for specifically. 
  5. In many cases, you can choose a graph style that you like to visualize your data. 
  6. You can export any report by clicking Export as CSV
  7. Data is updated real time by GA and always at your fingertips.

Thanks for reading! Check out our resources and blog on our website to get more helpful tips, use cases, and creative ideas for building your OTT business.