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Connect Google Analytics to Endavo (EMMS) Account

Connect your Google Analytics account to EMMS for deep reporting of audience activity and view analytics on your Endavo account.

Endavo is integrated with Google Analytics and we have built a multi-dimensional reporting dashboard in your account to track platform views, under the Reports tab, that allows you to build/filter specific view reports that fit your needs and goals.

You'll need to activate your Google Analytics account in your account settings first, then access our views reports under the Reports tab. Please note, if no Google Analytics account is activated, you will only have access to basic views reporting generated by the platform.

Please follow these instructions carefully to get set up with GA: 

  1. On your Account Settings menu, you can find Google Analytics (Settings > Google Analytics > Add New) to connect your xxx.ottchannel.com site (and apps, if you have an upgraded account) to your Google Analytics account.
  2. You will first need to create a GA account, if you don't have one already, and a Universal Analytics property in your GA account, in order to get the Tracking ID and Views ID required to connect your Web App to GA. Once connected, EMMS will pull GA data for our advanced views reporting. IMPORTANT NOTE: When you add the property, click Advanced Options to create Universal Analytics property and check "Universal Analytics Only" option. 
    1. If you need help setting up a Google Analytics account or property, you can find instructions here: 
    2. IMPORTANT NOTE:  After you set up your Google Property in GA, you will need to add the following email in Account Users to that new property in order to connect to Endavo correctly (copy and paste the entire email below): 


 *** When you add this user email, please uncheck "notify by email" and check all            permissions before saving ***

Here's a screen capture video to help guide you through Google Analytics set up: 


Views Reports Dashboard:

Once you have Google Analytics connected, you can access our deep views reporting and analytics section under the Reports tab. We built a multi-dimensional reporting tool so you can drill down deep to find the data that you need for your specific OTT business. 

  1. The Reports Dashboard gives you a high-level overview about audience activity on your OTT Channel and apps. You can drill down on any of the data shown on the dashboard to go deeper and filter by clicking Full Report
  2. Click on Reports > Views to build your own custom reports. 
  3. On the left, you'll find a Report By dropdown to select report type. This is the primary dimension for building your report.
  4. From there, click on the Search dropdown, to select many filters to get down to the data you're looking for specifically. 
  5. In many cases, you can choose a graph style that you like to visualize your data. 
  6. You can export any report by clicking Export as CSV
  7. Data is updated real time by GA and always at your fingertips.

Thanks for reading! Check out our resources and blog on our website to get more helpful tips, use cases, and creative ideas for building your OTT business.